PMB 2010 Fall
o Released in October 2010
o 2 year readership / product database based on interviewing April ‘08 – Mar‘10
o 1 year product database based on interviewing April ‘09 – Mar‘10
o Questionnaires – combination of Spring 2010 and Spring 2011 questionnaires

PMB 2011 Spring
o Released in March 2011
o 2 year readership / product database based on interviewing Oct ‘08 – Sep‘10
o 1 year product database based on interviewing Oct ‘09 – Sep‘10
o Click here for questionnaires:

• Product questionnaire (self completed booklet, Oct’09 – Sep’10)
• Media and demographic questionnaire (face to face personal interview, Oct’09 – Sep’10)

PMB 2011 Fall
o Released in October 2011
o 2 year readership / product database based on interviewing April ‘09– Mar‘11
o 1 year product database based on interviewing April ‘10– Mar‘11
o Questionnaires – combination of Spring 2011 and Spring 2012 questionnaires