PMB 2011 Fall
o Released in October 2011
o 2 year readership / product database based on interviewing April ‘09– Mar‘11
o 1 year product database based on interviewing April ‘10– Mar‘11
o Questionnaires – combination of Spring 2011 and Spring 2012 questionnaires

PMB 2012 Spring
o Released in March 2012
o 2 year readership / product database based on interviewing Oct ‘09– Sep‘11
o 1 year product database based on interviewing Oct ‘10– Sep‘11
o Click here for questionnaires:

• Product questionnaire (self completed booklet, Oct’10– Sep’11)
• Media and demographic questionnaire (face to face personal interview, Oct’10– Sep’11)

PMB 2012 Fall
o Released in October 2012
o 2 year readership / product database based on interviewing April ‘10– Mar‘12
o 1 year product database based on interviewing April ‘11– Mar‘12
o Questionnaires – combination of Spring 2012 and Spring 2013 questionnaires