PMB Media School
PMB offers an education program to teach media professionals the basics of working with the PMB database. Please fill out the form below if you would like to take the course.
"Understanding & Using PMB Data"
Part 1: PMB Data Collection
Sampling procedures
Readership measurement techniques
The personal interview
The Product Profile questionnaire
Part 2: PMB Data Reporting
Understanding print readership
terms
Readership data:
- Weighted, unweighted data
- How to read & interpret tables
- Quintile data
- Qualitative readership data
Product Profile Data
- How the data are reported
- How to read and interpret hard copy data
- Data ascription procedures
Please use this form to learn more about PMB Media School (including registration and schedule). (* denotes required fields)
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