PMB Media School

We’re pleased to offer members a new version of the PMB Media School - fully online and self-completed.

The new online Media School includes the following five Modules:

1. Sampling Theory and the PMB Sample
   • Key elements for a well-executed sample
   • The PMB sample : selection, data weighting and projection

2. Readership Measurement
   • Recent Reading Methodology
     • Screening
     • Average issue audience
     • Qualitative data
   • Reach/Frequency
   • Readers-per-copy

3. How to Read PMB data
   • The Product Questionnaire
   • Reading and Understanding PMB tables
     • Base, Unweighted, ‘000s, V%, H%, Index
   • Data examples and exercises

4. PMB Data in Media Planning (Case Study 1)
   • Using PMB data to define a target
   • Allocation of advertising spend between various media

5. PMB Data in Magazine Buying/Planning (Case Study 2)
   • Cost Rankings
   • Readership duplication
   • Reach/Frequency
   • Assignment: creating/answering an RFP