PMB Print Measurement Bureau - PMB Media School

PMB Media School

PMB offers an education program to teach media professionals the basics of working with the PMB database. Please fill out the form below if you would like to take the course.

"Understanding & Using PMB Data"

Part 1: PMB Data Collection

Sampling procedures
Readership measurement techniques
The personal interview
The Product Profile questionnaire

Part 2: PMB Data Reporting

Understanding print readership terms
Readership data:

Weighted, unweighted data
How to read & interpret tables
Quintile data
Qualitative readership data

Product Profile Data

How the data are reported
How to read and interpret hard copy data
Data ascription procedures

Please use this form to learn more about PMB Media School (including registration and schedule). (* denotes required fields)

*Name
Title
*Company
Address
City
Province
Postal Code
Phone
Fax
*Email
*Your Question

For more information regarding PMB Media School, please contact Nancy Levack

Please send comments about the web site to the webmaster.
All contents ©2007 PMB Print Measurement Bureau. All rights reserved.
Read our [Terms of Use]
Site in Perl, Mysql, VBA, DHTML, Javascript, CSS, on LAMP by Base 2 Concepts.