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PMB Historical Questionnaire Search
Use this tool to find out when or if a product or brand was measured in PMB.

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Results include the most current questionnaire in field and goes back to PMB 2000.

FAQ's: Frequently Asked Questions

Demographic Definitions
Occupation: MOPEs & SPBMs
The IT Market
English / French Canada
(More information in Definitions section
of Technical Appendix)

Definition of CMA (Census Metropolitan Area)

Media
Quintiles
Media Imperatives
3D Media Imperatives

Readership

Readership Methodology
Source of Copy
Recent Reading
Reach & Frequency

Special/Additional Issues


Questionnaires
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For upcoming studies

Psychographic Cluster Data
Cluster Descriptions

Product Information
How to Read a Report

Product Category Reports (Members Only)

5-minute tutorial on how to generate PMB category

Automotive Definitions


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Statistical Tolerance
Sample Design
Weighting, Ascription & Projection to Census
Glossary of Media Terminology

What New 1-yr data are available
on the regular two-year database?

 


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