PMB2012 Study Guide

Publication List	Household Appliances; Furniture; Furnishings
Media Activity	Apparel, Misc. Products
Personal Care	Home Electronics, PC’s
Health Care and Remedies	Leisure, Restaurants, Tobacco
Automotive	Candy, Snacks
Travel	Beverages
Business	Alcohol
Financial	Groceries
Real Estate, Home Improvements	Household Products, Pets
	Baby; Children’s Products
Entire Study Guide	Languages, Demographics, Attitude Statements, Psychographic CLusters, Life Events & Education


	Appendices
	A. Retail Stores
	B. Television Viewing

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