PMB 2012 Fall

The PMB 2012 Fall study is based on a national stratified sample of approximately 22,000 Canadians measuring over 104 publications, consumer exposure to other forms of media, and consumer usage of over 2,500 products, services and brands.

Data are collected from a two-stage interview process: a personal, in-the-home interview, followed by a leave-behind questionnaire.

The study uses a two-year rolling sample, with fieldwork years as follows:

April 2010 - March 2011

April 2011 - March 2012

• Data collected includes these publications