PMB 2010 Spring
The PMB 2010 Spring study is based on a national stratified sample of approximately 25,000 Canadians measuring over 113 publications, consumer exposure to other forms of media, and consumer usage of over 2,500 products, services and brands.
Data are collected from a two-stage interview process: a personal, in-the-home interview, followed by a leave-behind questionnaire.
The study uses a two-year rolling sample, with fieldwork years as follows:
October 2007 - September 2008
October 2008 - September 2009
- Data
collected includes these publications
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