PMB 2009 Fall
The PMB 2009 Fall study is based on a national stratified sample of approximately 25,000 Canadians measuring over 114 publications, consumer exposure to other forms of media, and consumer usage of over 2,500 products, services and brands.
Data are collected from a two-stage interview process: a personal, in-the-home interview, followed by a leave-behind questionnaire.
The study uses a two-year rolling sample, with fieldwork years as follows:
April 2007 - March 2008
April 2008 - March 2009
- Data
collected includes these publications
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