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PMB 2009
Technical Appendix

A. Questionnaire Development

B. Sample Design

C. Field Organization And Procedures

D. Completion Rates

E. Verification

F. The Interview

G. Magazines Included/Logo Cards

H. Editing And Coding

I. Weighting Procedures And Projection To Population

J. Ascription Of Missing Product Field Data

K. Improved Computer Access for 1-Year Magazines & Products

L. Publishers' Estimates Of Circulation

M. Special Circumstances, Situations And Adjustments

N. Qualitative Magazine Data

O. Exposure To Other Media

P. Definitions

Q. Seasonal Readership

R. Sampling Tolerances

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