PMB 2009 Spring
The PMB 2009 Spring study is based on a national stratified sample of approximately 25,000 Canadians measuring over 119 publications, consumer exposure to other forms of media, and consumer usage of over 2,500 products, services and brands.
Data are collected from a two-stage interview process: a personal, in-the-home interview, followed by a leave-behind questionnaire.
The study uses a two-year rolling sample, with fieldwork years as follows:
October 2006 - September 2007
October 2007 - September 2008
- Data
collected includes these publications
- Click here to view the Questionnaires
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