PMB 2007

The PMB 2007 study is based on a national stratified sample of approximately 25,000 Canadians measuring over 119 publications, consumer exposure to other forms of media, and consumer usage of over 2,500 products, services and brands.

Data are collected from a two-stage interview process: a personal, in-the-home interview, followed by a leave-behind questionnaire.

The study uses a two-year rolling sample, with fieldwork years as follows:

October 2004 - September 2005

October 2005 - September 2006

• Data collected includes these publications
  
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• Click here to view the Questionnaires