PMB PHARMACIST STUDY
The first PMB Pharmacist Study was released in 2004, examining the readership of publications targeted to Canadian pharmacists.
The study uses a two-year rolling sample of over 1,400 pharmacists selected nationally at random. Pharmacists included in the sample are invited to complete a mail questionnaire asking about their readership of nine publications and their professional activities in respect to prescription filling for a range of drug categories.
Fieldwork for the 2008 Pharmacist Study was conducted in two waves: January/February 2006 and July/August 2007.
For more information regarding the PMB Pharmacist Study 2008 database please contact Hastings Withers.
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