PMB Medical Media Study 2012

The 2012 PMB Medical Media Study (MMS), examining Canadian physicians' use of medical media, is released in July 2012. It is conducted using a sample of 1,800 physicians selected nationally at random. Physicians in the sample receive a mail questionnaire addressing their readership of medical publications and their visiting of publication websites, their prescribing habits and how they value selected medical advertising channels. MMS 2012 also includes information on physicians' usage of computers and mobile devices for professional purposes.

Data are available to subscribers in printed form and by electronic access offering the opportunity for custom analysis.

For more information, please contact Tosha Kirk Tosha Kirk (tosha@pmb.ca).