PMB Medical Media Study 2011

The tenth PMB Medical Media study examining Canadian physicians' use of medical media was released in July 2011 and conducted on a sample of 1,500 physicians selected nationally at random. Physicians in the sample receive a mail questionnaire addressing their readership of medical publications and their websites, their prescribing habits and how they value 13 different medical information channels.

Data are available to subscribers in printed form, and by electronic access offering the opportunity for custom analysis.

For more information contact Tosha Kirk (tosha@pmb.ca).