PMB Print Measurement Bureau - PMB Medical Media Study

PMB Medical Media Study 2009

MMS 2009 is the ninth in the series of databases. The study uses a two-year rolling sample of GP's and physicians in six medical specialties selected nationally at random. Physicians included in the sample receive a mail questionnaire addressing their readership of medical publications and their drug prescribing practices.

The two years of fieldwork for MMS 2009 were July 2007 to June 2009.

Data are available to subscribers in printed, hard copy volume. In addition, electronic access offers the opportunity for detailed analysis.

For more information regarding the PMB Medical Media Study, please contact Hastings Withers.

Click here for Medical Media Study 2009 Highlights

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