PMB Medical Media Study
The MMS Operating Committee, chaired by Robert Troutbeck, is as follows:
| Publishers | Agencies |
| David Dehaas (Canadian Family Physician) | Luke Giles (Mediacom Canada) |
| Stephanie Gazo (Parkhurst Publishing) | Lisa Kahn (Zenith Optimedia) |
| Jim Hall (Keith Healthcare) | Tom Skarratt (MindShare Canada) |
| Glenda Proctor (CMA) | Maria Spensieri (kbs+p Canada) |
| Janet
Smith (Rogers Publishing) |
Carolyn Towell (M2 Universal Communications) |
| Carlo Viola (STA Communications) | Robert Troutbeck; Chair (Troutbeck Chernoff) |
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