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THE FUSED PMB/COMSCORE DATABASE
The PMB/comScore Fused databases are released twice a year - May and November.
Data content:
- PMB readership, product, brand and demographic data
- comScore data - average monthly UV's (Unique Visitors) and PV's (Page Views)
- Bases - All adults 18+ and Digital Universe 18+
See drop down menu for User Manual and information on the congruent fusion process used to link PMB and comScore data.
Study Timetable:
| Study | ComScore Data | PMB Data |
| Spring Release 2011 | Sep/Oct/Nov 2010 | Spring 2011 |
| Fall Release 2011 | Jun/Jul/Aug 2011 | Fall 2011 |
| Spring Release 2012 | Jan/Feb/Mar 2012 | Spring 2012 |
| Fall Release 2012 | Jun/Jul/Aug 2012 | Fall 2012 |
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