PMB Print Measurement Bureau is Canada's leading syndicated study for single-source data on print readership, non-print media exposure, product usage and lifestyles.
Its reputation is based on over 30 years of accurate, in-depth measurement of Canadian consumer behaviour.
PMB is a non-profit organization, representing the interests of Canadian publishers, advertising agencies, advertisers and other companies.
The first national PMB study was conducted in 1973. Since then, it has grown to the point where it now uses an annual sample of 24,000 to measure the readership of over 110 publications and consumer usage of over 2,500 products and brands.
PMB also conducts an annual study measuring the readership of medical publications by Canadian physicians and specialists.
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